Key Information
Awarding Body - Pearson
Study Pace - 6 Month Registration Period
Assessment Type - Assignment-based
Enrolment Dates - Apply any day. Enrolment dates at the start of each month
Progression - Credits achieved can be put towards an HNC or HND
Course Overview
Large-, medium- and small businesses that operate globally, internationally or locally have at least one thing in common – they all use marketing to influence us to engage with their products and/or services. Whether this means becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.
This short course is designed to introduce learners to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision making in their career choices. Students will have the opportunity to learn about the competencies and behaviours required by employers to work in the marketing sector. They will be introduced to the key principles of marketing, enabling them to develop a marketing plan and to employ elements of the marketing mix to achieve results. They will study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products/services that they encounter in their daily lives.
The knowledge, understanding and skill sets that learners will gain on successfully completing this unit will enhance their career opportunities; whether this is setting up their own business or employment in an organisation.
Step 1
Request an information pack or submit an application form, with the option to have one of our course advisors telephone you to discuss your interest or application further
Step 2
Once you have applied, you will receive an email with our decision within one working day, and we will telephone you to discuss your application if requested
Step 3
Once you have submitted your enrolment form, necessary documentation, and payment, you will receive your login credentials and welcome email
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"You are provided with all the resources you need and the support is fantastic. I would recommend UniCourse to anyone looking for distance learning at their own pace."
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John Smith
HNC Student
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"I have enjoyed my course so far with UniCourse, I have found it a lot more flexible and can fit it around my hectic lifestyle a lot easier than attending college with assignment deadlines. Any problem I have had with the course have been answered very quickly. I would recommend UniCourse to others who are busy but want to carry on with education."
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Marc
HNC Graduate
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"From the start of the enrolment phase, UniCourse admin team made everything simple and clear how the course would be laid out with the program ‘Totara’ I would be using. The course is a very convenient way to study even if you are already fully employed like myself and lecturers were easily contactable and friendly. Overall I had pleasant experience with UniCourse and would recommend them to anyone looking to improve on their education"
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Jonathan
HNC Student
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"My dream of finishing my studies has been possible only because of UniCourse, they have given me the opportunity to be flexible with my studies and hold a full time job all at the same time. I would highly recommend them for anyone looking to study and work at the same time. I have found them to be very helpful with all my queries and they are quick to help me solve my problems. This is so convenient for me - I can study in my own time and in my own home no need to travel to college at a certain time. After finishing my current HNC course I hope to start my HND with UniCourse. They are fantastic i am very pleased with them."
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Golam
HNC Graduate
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"With a full-time job and 2 very young kids, a normal 9-5 course was not an option. It was becoming increasingly difficult to better my career options. Finding UniCourse on the internet has really opened up my learning potential. Their professionalism, knowledge and flexibility are really first class. To sum them up in one word.... Awesome!"
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Adam
HNC Graduate
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"I have found UniCourse to not only be a very convenient way to study as I am a self employed full-time electrician, but also the course tutor to be very helpful. Whether I require help by phone, email or a live web session he is always available. The tutor also returns marked work very quickly allowing me plenty of time to make any adjustments. I have found UniCourse to afford me the best opportunity to progress my career whilst also continuing to work full time. "
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Lee
HNC Student
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"I have really enjoyed my experience so far with UniCourse.org even obtaining a Distinction on my first module. The staff and lecturers are quick and helpful with their responses to any and all enquiries and the video conferencing platform is very helpful when discussing intricate subject matter. I would highly recommend the course to anyone wishing to broaden their horizons whilst holding down a full time job."
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Richard
HNC Student
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"Great tutors, easy to follow workbooks, great support, would highly recommend."
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Daryl
HNC Graduate
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"Time and place were severe obstacles to me achieving a HND in Electrical and Electronic Engineering. Thankfully, the flexible options offered by Unicourse have allowed me to undertake my HND from home with them while working full-time. They have personalised my HND, allowing me to choose from many optional units. The traditional colleges I looked up did not offer option choices at all. I have also managed to complete my HND with Unicourse in a fraction of the time that would have been necessary at other colleges. I am really pleased that I made the right choice. The support I got was fantastic."
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Leonardo
HND Graduate
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"The flexibility of the courses and the professionalism of the staff make UniCourse a great way to improve your personal skills with a chance of a future career."
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Valentino
HND Student
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"If you want to succeed I personally suggest you apply to UniCourse. Why? After many years away from study I did my HNC. It was hard work but with superb help and guidance I obtained 8 Distinctions. This year I am doing my HND in Electrical & Electronic Engineering with UniCourse. Again, UniCourse are pulling out all the stops with high quality assignments, a one-to-one video conferencing platform, incredible feedback and comprehensive support when needed."
By the end of this unit a student will be able to:
LO1 Explain the role of marketing and how it interrelates with other business units of
an organisation
LO2 Compare ways in which organisations use elements of the marketing mix to
achieve overall business objectives
LO3 Produce a marketing plan for an organisation that meets marketing objectives
LO4 Develop a media plan to support a marketing campaign for an organisation.
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