Marketing Processes and Planning (1 Unit)

Key Information
Awarding Body - Pearson
Study Pace - Month Registration Period
Assessment Type - 100% online assignment based
Enrolment Dates - Apply any day. Enrolment dates at the start of each month
Progression - Credits achieved can be put towards an HNC or HND

Course Overview
Large-, medium- and small businesses that operate globally, internationally or locally have at least one thing in common – they all use marketing to influence us to engage with their products and/or services. Whether this means becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.

This short course is designed to introduce learners to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision making in their career choices. Students will have the opportunity to learn about the competencies and behaviours required by employers to work in the marketing sector. They will be introduced to the key principles of marketing, enabling them to develop a marketing plan and to employ elements of the marketing mix to achieve results. They will study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products/services that they encounter in their daily lives.

The knowledge, understanding and skill sets that learners will gain on successfully completing this unit will enhance their career opportunities; whether this is setting up their own business or employment in an organisation.